Our Method

The future of health is digital and personalised.

Learn how Game Doctor games and analytics promotes positive outcomes

Agile game development

Game Doctor adopt an agile methodology for game development, involving rapid prototyping and iterative development.


All of our products are data-driven and led by user testing and research.

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Despite the challenging timeline, the team managed to deliver the game on time and the support afterwards was excellent as well, as we adapted the game to different platforms.


Public Engagement Manager
University of Aberdeen



Games provide interactive environments which simulate real-life challenges.

Our games are supported by analytics which measure how players respond to these challenges.

This service provides valuable data for our customers and stakeholders to evidence ROI and measure KPI's.


"Using game analytics for research in psychology, especially in behaviour change has given me a completely new and unique perspective on the research possibilities. Being able to see how my participants act within in the game has enabled me to draw conclusion on their behaviour in the real world"


Dr Pamela Rackow, Lecturer in Psychology

 Innovative data
and player profiles

Gaming data is an innovative way to understand how different demographics respond to different challenges. 

To measure behaviour change, we create innovative profiles for users, which combine gaming data with open source data to tell unique stories.




Game Doctor data can be delivered as outcome reports or raw data for your in-house data teams. 

Evidence-based research


Our method is validated by research in gamification and behaviour change psychology.

Game Doctor also participate and feature in scholarly research in health gamification and behaviour change.


By advancing gamification research, we can develop better solutions for our partners and customers.

Oxford Research with Nintendo finds link between mental health and playing Animal Crossing as published by The Guardian ->