Improving health engagement using data-driven games
Using game analytics for research in psychology has given me a completely new and unique perspective on the research possibilities. Being able to see how my participants act within in the game has enabled me to draw conclusions on their behaviour in the real world.
Dr Pamela Rackow, Senior Psychology Lecturer
Our Latest Game -->
Game Doctor was awarded Innovate UK funding to develop a mobile game for young people on COVID-19.
In 2020, we developed a beta game to educate players on COVID-19 infection, with the goal being to improve compliance with infection prevention behaviours.
Due to the success of the beta, we are updating the game to target the consumer market.
“Game Doctor were organised, engaged, professional and extremely experienced in their field, producing an incredibly high standard product on time.”
Project Manager, Public Health England
Developing games for behaviour change ->
The Game Doctor Method
1. Game Development
Game Doctor design principles are informed by user research and scientific research. Our 5+ years experience in releasing mobile applications ensure we can deliver consistent results.
2. Behavioural Analytics
Game Doctor analytics help you track and measure behaviour change in your audience or patients. Supported by psychology frameworks, our analytics help you measure efficacy of product or intervention.
3. Player Profiles
Player data is segmented, based on demographics, and analysed using external datasets from clients and partners. Profiles allow us to evaluate player behaviour change over time, without need of any personal identifiable information.
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